Chelsea insist they will do everything they can to help England international Ashley Cole through his difficult period.
The 29-year-old was booed by England fans at Wembley while he also came under fire from West Brom fans at Stamford Bridge on Saturday.
Cole has been perceived as public enemy number one following his infamous defection from Arsenal to Chelsea in 2006.
The talented full-back is wanted by Real Madrid's new manager Jose Mourinho and Chelsea fear his low morale and declining popularity could force his hand.
However, rather than part company with one of their star players, chairman Bruce Buck insists they will stand by Cole and do whatever is necessary to help him on and off the pitch.
"I think Ashley is fine," explained Buck. "He is great around the club, is polite and helpful.
"We're not involved in his private life, but we support him to a certain extent if we can.
"You would be unhappy too if you got the treatment he is getting from the media.
"He doesn't like that, but I don't think it would be any different if he was in Spain or Italy.
"He has just got to work a little but, with our help, on improving his image."
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