Thursday, July 29, 2010

Italian Style Meets English Champions

Chelsea Football Club are delighted to announce a three-year partnership with world-renowned designers Dolce&Gabbana.

The iconic Italian fashion house will be providing the formal club suits and create the Dolce&Gabbana Lounge in the West Stand, as well as the club's main reception.

'We are really happy about this partnership and to be able to link our name to such a prestigious club like Chelsea,' said Domenico Dolce and Stefano Gabbana.

'We are big football fans, for us it means healthy competition, intense passion and great discipline.

'Football players are style icons both on and off the pitch and, on top of this, there is our love of England and of London, which have always been a source of inspiration for our work.'

Chelsea chief executive Ron Gourlay added: 'We are delighted Dolce&Gabbana will be our official supplier of formal wear for the next three years.

'Their designs for this season's team wear are exceptional and we're excited to be partnering with such a world-renowned and innovative design house.

'In addition to dressing the team, Dolce&Gabbana's comprehensive redesign of the club's Directors' Lounge and other key areas of the stadium will also serve to showcase our relationship over the next few seasons.'

The official club suits commanded the greatest attention to detail. They use the colour blue, which is also the colour for the exclusive Dolce&Gabbana logo on the tag found on the clothes, which would usually be white.

Two outfits were created for the players. A dark blue three-piece suit includes a two-button jacket with the lion rampant reguardant crest embroidered on the pocket. This is matched with a blue shirt, a dark blue jacquard tie, black shoes and belt.

The second outfit is a pair of jeans, worn with a Martini shirt and black trainers. A black wool coat completes their wardrobe.

Both players and staff will also be provided with a blue leather trolley bag with a metal Dolce&Gabbana tag.

The Directors' Lounge will be an exclusive space where guests will be able to experience unique matchday hospitality typical of the Dolce&Gabbana style.

The design concept of the space, conceived according to the purest Dolce&Gabbana style, is characterised by brand new materials and details. Walls, furniture and small details have all been created in blue which is in contrast to the steel of the chairs and sofa, to the oak floors and to the gold and silver of the frames.

Dolce&Gabbana will also redesign a number of areas at Stamford Bridge including the main reception of the club and the Millennium Suites corridor.

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