Friday, May 7, 2010

Drogba Kicks Off 'Sports In The City' Initiative


Didier Drogba has launched a new sport program to get young Londoners active this summer.

Chelsea's UK charity partner Help a London Child will run a Sport in the City initiative offering thousands of young people aged 7 to 15 the chance to experience taster sessions in sport during the summer holidays.

Utilising funding from the Premier League's Creating Chances program and Chelsea's Community Shield allocation from The FA, a specially-designed program will be drawn up to provide activities in a variety of sports including football, dance, boxercise, tennis, squash, badminton, circuits, basketball, swimming, breakdance, Futsal, trampolining, streetdance, table tennis, cheerleading, kickboxing, netball and hockey.

The Chelsea striker joined children from a Help a London Child-funded project in north Fulham to kick off the scheme.

'It is really important that kids enjoy sport from an early age and I hope this campaign will see thousands of young people continue with sport throughout their lives,' Drogba says.

'Obviously sport can promote health but it also helps bring people together and can help tackle many of the problems that young people face by giving them positive distractions. I hope the scheme goes from strength to strength and more and more people get involved.'

Sport in the City will form part of the Free Sport for All program, launched by 95.8 Capital FM's Help a London Child in 2008, which provides children with the opportunity to take part in sport across London, in particular disabled and disadvantaged children. The scheme will run throughout the summer holidays this year.

Tamsyn Clark, acting director of charities said, 'The new Sport in the City initiative is a fantastic addition to the work that Help a London Child is already doing with Free Sport for All.Sport has such a positive effect on young people, teaching them teamwork and communication skills and with the Olympics coming to London this is an ideal opportunity to get children interested in sport. Players like Didier are an inspiration to young people and we're delighted to have both his and Chelsea's support.'

The day with Didier was made possible by Chelsea fan Luca Doimi who won the prize at Didier's Foundation dinner and donated the coaching session to Help a London Child. Mr. Doimi's generous contribution was the inspiration behind Sport in the City and along with the Premier League and The FA has made this fantastic initiative possible

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