Monday, April 19, 2010

Sturridge Helping Kids Achieve Thier Goals


Daniel Sturridge joined guests of honour and young people at Cobham to launch a unique programme to help tackle youth crime in Surrey.

The guests and youngsters were from the borough of Elmbridge within which our training HQ is located.

Chelsea's Goalz project is funded by the Premier League's Creating Chances initiative and operates within Elmbridge working with young people aged 12-16yrs.Police and the council's Youth Justice and Youth Service Departments identify youngsters at risk of offending and refer them onto the programme which operates three nights a week, 48 weeks of the year, ensuring long term contact and positive engagement with the young people.

Participants are offered the opportunity to take part in football and a variety other sports all of which are linked to a series of workshops incorporating education, advice on drugs and alcohol abuse, health and a variety of social issues relevant to the young people.

After joining in with a kickaround and a session of head tennis, Sturridge spent time chatting to participants, answering a wide range of questions.

'I enjoy doing things in the community, especially with disadvantaged kids that have obviously had a hard upbringing,' said the England Under 21 international.

'Everyone in life deserves the chance to get what they want and sometimes it is a bit difficult for them to just live a normal life. It is always good to talk to them and give them a bit of hope that they can achieve what they want in life.

'Football can make a difference. It is a worldwide sport and Chelsea is a worldwide club and football is one of those games that brings joy and happiness to people's lives. I am happy to be part of a football family.'

The Surrey police have proved vital to the success of the programme. Sergeant Jerry Milford was on hand throughout the day joining in with the activities.

'We have referred some people we think are on the verge of getting into real difficult times and some of them are absolutely blooming now after four or five months,' he said. 'You saw some of the people ask questions to Daniel Sturridge with confidence but they didn't have that confidence five months ago.'

Chelsea and the partners involved in the project are confident that by the end of their time on the course the young people will have gained qualifications, improved their self esteem and that anti-social behaviour, and youth offending levels in the borough will have been lowered.

The Mayor of Elmbridge, Cllr. James Vickers, was impressed with what he saw.

'Elmbridge are involved with Chelsea a lot and we are very much involved with youth and sport. With Chelsea on our doorstep here, they are great colleagues and friends to have around and I am delighted to support projects like these. Seeing the enthusiasm involved, I think it has a great future and will really take off.'

Youth development officer Howard Jones added: 'It is great for the Youth Service to have a prestige partner like Chelsea. I believe that the engagement and divergent schemes work. Any activity with young people has an element of crime diversion, but the specific engagement schemes when the young people are referred have a very good track record.'

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