Tuesday, March 30, 2010

Sport Media Scores For Chelsea Football Club

Chelsea Football Club has reached an agreement with Trinity Mirror's Sport Media to publish the club's official magazine and matchday program from next season.

Sport Media won the three-year contract after a competitive tender process. The deal, which kicks off in July, comes on the back of a partnership that is already underway to produce official books for the club.

Sport Media will manage a dedicated team of writers (based at Stamford Bridge and the club's Cobham training facility), graphic artists and advertising sales staff. The team will report to Emma Wilkinson, Chelsea Football Club's head of communications and community affairs, who says:

'We are excited to be working with Sport Media - their approach has been really professional and they have a tremendous amount of enthusiasm for taking Chelsea's publications forward next season.'

Chelsea publish 12 monthly magazines (each issue is sent to over 45,000 members and season ticket holders, as well as being sold in leading retailers) and around 25 matchday program each year.

Mark Dickinson, business development director of Sport Media says: 'The opportunity to work closely with a top team like Chelsea over the next three years is one we approach with relish, and we can't wait to get started. We have loads of great ideas.'

Sport Media is an award-winning set-up with a track record for producing outstanding football program and magazines. Their national publishing list extends from Davis Cup program and an exclusive magazine for this year's Ryder Cup to bookazines with the Daily Mirror.

The book deal, negotiated by Neil Blair of The Christopher Little Literary Agency on behalf of Chelsea, and James White of Sport Media, will see Sport Media publishing all the club's official books for the next two years.

Richard Milham, head of global merchandise at Chelsea FC, says: 'Chelsea is excited to be working with Sport Media as our publisher. They have an excellent track record publishing sporting titles and working with big sporting organisations. Our hope is that Chelsea fans will read some interesting and insightful books about the club.'

James White, business development manager at Sport Media says: 'We are delighted to be working with a club of Chelsea's stature and hope this will be the start of a long and successful partnership. Chelsea have a large and loyal fanbase, and we look forward to producing a series of fantastic books for them.'

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